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Secord Crossing

Stony Plain, Alberta
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Project Details

Name: SECORD CROSSING

Location: STONY PLAIN, ALBERTA

Website: www.secordcrossing.com

Secord Crossing is a 33-acre mixed commercial, retail, and multi-family residential site in the up-and-coming Secord neighbourhood of west Edmonton, Alberta. The site is strategically located with excellent access and visibility, at the intersection of 104 Avenue (Stony Plain Road) and 231 Street.
The Secord Crossing lands are the only commercial zoned lands in the entire Secord neighbourhood. The intention for this site is to build a neighbourhood "power centre" of Tier 1 and 2 anchor tenants.

Area Improvements
The City of Edmonton is constructing a new Kindergarten to Grade 9 school directly south of our lands. This will bring substantial traffic and exposure for our future tenants. There are also plans to widen 231 Street and construct a major interchange at 104 Ave (the northwest corner of our site).
Neighbourhood Demographics
Secord is also a relatively high income community, the median household income is 55% higher than the City of Edmonton. This means households have more discretionary spending, another selling feature to commercial/retail tenants. The project site has approximately 26 developable acres, with 20 acres zones for commercial/retail/office and 6 acres zoned for medium-density residential. The site will be developed in phases, with the intention to maximize CRU absorption.
Commercial/Retail/Office
The CRU and office space will be developed with the goal of creating a neighbourhood "power centre" that will service the immediate needs of the community. There is a 24-field outdoor soccer space immediately to the west which generates substantial traffic in the summer.
Multi-Family (Medium Density) Residential
This zoning permits us to build townhouse-style condos of up to 2.5-3 floors, and also walk-up apartments/condos up to 4 stories. Our business plan calls for the development of the first phase of the multi-family residential simultaneous to the first phase of CRU development. The increased residential density will help attract CRU anchor tenants faster and stimulate absorption.